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Universal Studios
Casey Wasserman goes behind the scenes of Hollywood movie magic at Universal Studios.
Creative Director
LA2028
A film series for the Olympic Bid Committee revealing the vivid, surprising Los Angeles beyond the sports arena.
↓The city story
The strongest bid was the city itself.
“What’s Not in the Bid Book” invited viewers into a more playful side of Los Angeles. Alongside Bid Committee chairman Casey Wasserman, the series moved through movie magic, sneaker culture, fashion, civic leadership, and the people who make the city unlike anywhere else.
- Client
- LA Olympic Bid Committee
- Agency
- 247 Laundry Service
- Role
- Creative Director
- Format
- Branded film series
The invitation
What’s Not in the Bid Book
Four ways into a city that always has another story.
The series · 04
Only in
Los Angeles.
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02 / 04▶Play film
Style & Sneakers / Allyson Felix
Sneaker shopping with six-time Olympic gold medalist Allyson Felix.
Creative Director
03 / 04▶Play film
LA Fashion / James Perse
Exploring the natural overlap between fashion and sport in Los Angeles.
Creative Director
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Mayor Eric Garcetti
The Bid Committee chairman and Los Angeles mayor look ahead to the city’s Olympic future.
Creative Director
