JORDAN
BRAND
To launch the new “Shattered Backboard” sneaker colorway, 247 Laundry Service produced an original film shot on location in Milan, Italy documenting the story behind one of Michael’s first games overseas, and the impact it’s had on Italian basketball players.
ADAGE NAMED IT THE MOST
ENGAGING BRAND POST ON
INSTAGRAM IN 2016.
#01 PROJECT
DEFY ITALY SHATTERED BACKBOARD
"IT WAS RAINING GLASS"
ROLE: MOTION DESIGNER, EDITOR
Many fans in America knew about Michael’s dunk but never saw it. We used newly unearthed footage of the game, as well as interviews with players and fans who were there, to show the impact one moment can have on a country’s love for basketball.
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#02 PROJECT
DEFY ITALY SHATTERED BACKBOARD
MARCO MATERAZZI
ROLE: MOTION DESIGNER, EDITOR
Marco Materazzi is one of the greatest soccer players in Italy's storied history. His connection to the Jordan Brand runs deep, and his love of basketball and Michael Jordan extends beyond borders and sports.
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#03 PROJECT
FROM THE VAULT
THE AIR JORDAN VII
RETRO 'ALTERNATE'
ROLE: DIRECTOR, CINEMATOGRAPHER, EDITOR
How one of Tinker Hatfield's original designs found new life. Shot inside Nike's Department of Nike Archives, a super secret warehouse in Portland, OR.
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