ADOBE:
PROJECT
1324
Project 1324 was a platform that Adobe launched to amplify young creatives between the ages of 13 and 24 who were making art that was socially impactful. Beginning in 2016, I was the go-to director on this account at 247 Laundry Service and helped to increase video views and engagement by several hundred thousand through dynamic content. In 2018 we were nominated for a Webby alongside National Geographic, for our social video and photo content. The videos I creative directed helped to define Project 1324’s overall branding and were agency standouts.
#01 PROJECT
COLLABORATION
JESS X. SNOW &
KAYLA BRIët
Using multiple media types including screen recordings, 8mm film, and Red footage we captured Kayla and Jess on their collaborative journey culminating at the Smithsonian Asian Pacific American Center's Ai Kai Culture Lab in Honolulu, HI.
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#02 PROJECT
MARS
THE HUMAN BEING
A short Animated collage autobiography of mars, a transgender artist and co-founder of art hoe collective. Art Hoe Collective is an online gallery for underrepresented young minority artists making videos, music, and visual art. The video was part of Project 1324's mission to amplify young artists making artwork and spaces for social good.
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#03 PROJECT
CREATIVE IMPACT
FINN HARRIES
ROLE: CREATIVE DIRECTOR
Adobe's Project 1324 partnered with Finn Harries to create this video as part of 247's Laundry Service's strategy around project1324.com's unveiling. The platform, no longer active, was built to bring artists together who use their work to create positive social change.
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#04 PROJECT
MIGRATION IS NATURAL
ROLE: CREATIVE DIRECTOR
A short animation uplifting Snow’s family migration journey and how the discovery of art can create a new home for migrant communities when borders divide and fail us.
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#05 PROJECT
FORGOTTEN NEWS
FORGOTTEN NAMES
TYLER RABINOWITZ
DENZEL BOYD
ROLE: CREATIVE DIRECTOR
Adobe's Project 1324 documented Tyler Rabinowitz and Denzel Boyd's multimedia art installation at The Garage, in Charlottesville, VA on the eve of the 1st anniversary of the election of Trump. The installation confronts race and police brutality and allows visitors to take a stark look at the faces and names of those who have died as a result of police violence.
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#06 PROJECT
TUNER OF SILENCE
AN ODE TO POETRY
LEE MOKOBE
ROLE: CREATIVE DIRECTOR
Vocal Revolutionaries founder/poet Lee Mokobe performs “Tuner of Silence: An Ode to Poetry” in front of a series of digital projections that designed in collaboration with South African artist Andy Mkosi.
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